Johnson Family Pastures
Tamara and Chris of Johnson Family Pastures ethically pasture raise heritage livestock breeds on their farms in Wisconsin. Their existing logo had good bones but needed a facelift to bring it up to speed with their contemporary aspirations, so we worked together to reimagine their visual representation.
Category
Livestock farm, small business
Services
Logo set
Badges
Logo Refresh
Tamara liked the concept behind her existing logo, but she knew it needed to be revised to be more contemporary, as well as more easily adaptable to different applications. The elements of the primary logo can be reconfigured into a variety of marks that maintain brand recognition, but allow for better scalability in smaller applications.
Old Logo
Supporting Badges
JFP sells their meat at farmers markets and co-ops, and they wanted simple badges to denote meat types on their packaging. These are printed stickers affixed to each package, but they can also be used throughout informational print materials.
