Largemouth Coffee Company
The folks behind Largemouth Coffee set out on a mission to bring city-quality coffee to the rural town of Garrison, MN. After settling on the name Largemouth, the rest of the cheeky, playful branding fell into place. From the supporting brand patterns to the tee shirt slogans, Largemouth has carved out a unique identity as an approachable, humorous coffee shop that spits out top notch coffee, while remaining approachable and relatable to its rural clientele.
Category
Coffee, beverage, retail
Services
Brand identity
Copywriting
Merchandise
Logo Set
Largemouth will have broad application needs for their branding, so we created a cohesive logo set that can adapt to different usage. The logo type and mark can be pieced apart and used individually, while maintaining brand recognition.
Color Palette
Display/ Heading: Finish caps
Accent font: Alkaline lowercase
Body Copy: Montserrat
The quick brown fox jumped over the lazy dog.
Packaging
Largemouth not only serves delicious coffee, they also roast their own beans in house and sell them at retail. I devised the names and illustrated the supporting patterns for each roast.
Retail
The personalities behind Largemouth Coffee are proud to be a bit rough around the edges, and they're particularly brassy before they've had their first cup of morning joe. They wanted to bring their punchy tongue into the brand's language, and I had a blast coming up with tag lines they'd get a kick out of.
